Luiz Framarion grew up with a father who was a coffee grower and witnessed the challenges and struggles his father faced. He was encouraged to study hard and pursue other options in life to avoid being dependent on the family farm. He moved to the main city in the region at the age of 12 to pursue his studies with a dream to become a doctor but eventually pursued agronomic engineering due to his passion for the countryside and agriculture.
After graduation, he worked in the soybean industry, but realized how much he missed being close to coffee growing. His father reminded him of the potential in coffee growing and the ability to provide for his family, despite difficulties along the way. In 2006, Luiz moved back to his hometown and purchased a new area to start his own coffee plantation, dedicating himself entirely to coffee growing, following in his father's footsteps.
We recommend using this coffee for espresso based milk drinks or for a richer batch brew with a more « classic » profile.